Exploring Adtech Market Opportunity, Latest Trends, Demand, and Development By 2030| MarkNtel
MarkNtel Advisors recently published a detailed industry analysis of the Adtech Market. The report covers growth trends, geographical marketing strategies, challenges, opportunities, and drivers influencing the market.
Adtech Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2030
The Adtech Market size was valued at around USD 664 billion in 2024 and is projected to reach USD 1,450 billion by 2030. Along with this, the market is estimated to grow at a CAGR of around 14% during the forecast period, i.e., 2025-30.
What are the major Driver the Adtech industry?
Adoption of Generative AI Tools for Scalable Implementation of Ads Propelling Market Growth – By creating generative AI-based advertising solutions, adtech companies are improving their products and propelling market growth. This enables them to offer cutting-edge products and services revolutionizing their business model. Large-scale personalized content creation is made possible by generative AI which gives Adtech businesses the ability to tailor advertisements to the particular tastes and habits of their target market. Approximately 40% of C-suite executives plan to increase their investments in generative AI, according to industry surveys.
For instance; RTB House unveiled ContentGPT in November 2023 which makes use of Generative Pre-Trained Transformers and Large Language Models to acquire important insights into the unique interests and intentions of web page readers throughout the Open Internet.
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What segments define the Adtech market from 2025 to 2030? How do these segments contribute to market dynamics and growth?
· By Advertisement Channel
o Television Advertising- Market Size & Forecast 2020-2030, USD Million
o Radio Advertising- Market Size & Forecast 2020-2030, USD Million
o Digital Out-of-Home (DOOH) Advertising- Market Size & Forecast 2020-2030, USD Million
o Others (Mobile/Tablet Advertising)
· By Advertisement Format
o Image- Market Size & Forecast 2020-2030, USD Million
o Video- Market Size & Forecast 2020-2030, USD Million
o Text- Market Size & Forecast 2020-2030, USD Million
o Others
· By Enterprise Size
o Small and Medium Enterprise (SME)- Market Size & Forecast 2020-2030, USD Million
o Large Enterprise- Market Size & Forecast 2020-2030, USD Million
· By Platform
o Mobile- Market Size & Forecast 2020-2030, USD Million
o Web- Market Size & Forecast 2020-2030, USD Million
o Others- Market Size & Forecast 2020-2030, USD Million
· By End User
o Retail & Consumer Goods- Market Size & Forecast 2020-2030, USD Million
o BFSI- Market Size & Forecast 2020-2030, USD Million
o Hospitality- Market Size & Forecast 2020-2030, USD Million
o Media & Entertainment- Market Size & Forecast 2020-2030, USD Million
o Transport & Logistics- Market Size & Forecast 2020-2030, USD Million
o Healthcare- Market Size & Forecast 2020-2030, USD Million
o IT & Telecom- Market Size & Forecast 2020-2030, USD Million
o Education- Market Size & Forecast 2020-2030, USD Million
According to report, Out of them, the retail & consumer goods segment grabs the majority market share of the Global Adtech Market.
· By Offering
o Solution- Market Size & Forecast 2020-2030, USD Million
§ Demand-Side Platforms (DSPs)- Market Size & Forecast 2020-2030, USD Million
§ Supply-Side Platforms (SSPs)- Market Size & Forecast 2020-2030, USD Million
§ Ad Networks- Market Size & Forecast 2020-2030, USD Million
§ Data Management Platforms (DMPs)- Market Size & Forecast 2020-2030, USD Million
§ Others
o Services- Market Size & Forecast 2020-2030, USD Million
§ Professional Services- Market Size & Forecast 2020-2030, USD Million
· Training & Consulting- Market Size & Forecast 2020-2030, USD Million
· Advertising Type & Integration- Market Size & Forecast 2020-2030, USD Million
· Support & Maintenance- Market Size & Forecast 2020-2030, USD Million
§ Managed Services- Market Size & Forecast 2020-2030, USD Million
· By Advertising Type
o Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million
o Non-Programmatic Advertising- Market Size & Forecast 2020-2030, USD Million
According to report, Out of them, the programmatic advertising segment leads the Global Adtech Market.
Explore the Complete Adtech Market Analysis Report – https://www.marknteladvisors.com/research-library/adtech-market.html
Geographical Analysis: Adtech Market
o North America
o South America
o Europe
o The Middle East & Africa
o Asia-Pacific
Adtech Market Share & Competitive Landscape:
The Adtech Market is characterized by intense competition, with several key players driving growth through innovation, market expansion, and strategic investments. The competitive landscape provides valuable insights into the industry's leading companies, highlighting their strengths, financial performance, and market influence.
Leading Companies in the Adtech Market are:
- Adobe
- Alibaba Group Holding Limited
- Amazon.com, Inc.
- Criteo
- Meta Platforms Inc.
- Google Incorporation
- Microsoft Incorporation
- SpotX
- Twitter Incorporation
- Verizon
- Affle International Pte. Ltd.
- Inmobi
- The Trade Desk, Inc.
- CopyAI, Inc.
- Zeta Global Holdings Corp.
Adtech Industry Recent Development:
- October 2024: Adobe launched GenStudio for Performance Marketing to Accelerate Campaigns for Marketing and Creative Teams with Generative AI and Deep Insights. Brands will have a single self-service application with GenStudio for Performance Marketing that will allow them to leverage pre-approved, on-brand content to create paid social ads, display ads, banners, marketing emails, and more with unprecedented speed and agility.
- July 2024: Criteo announced a strategic partnership with Microsoft Advertising helping it to access Microsoft’s extensive demand and reach its global network of 225 retailers, allowing them to generate new revenue and expand the company’s longstanding relationship.
Questions Addressed in this Study
1.What factors are driving the Adtech Market growth?
2.How is the Adtech Market expected to grow over the next five years?
3.What are the key insights into the current trends in the Adtech Market?
4.What is the current size of the Adtech Market, and how is it projected to change in the future?
6.What is the future outlook for the Adtech Market in terms of technological advancements and market expansion?
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Why MarkNtel Advisors?
MarkNtel Advisors is a leading research, consulting, & data analytics firm that provides an extensive range of strategic reports on diverse industry verticals. We deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, & individuals, among others.
Our specialization in niche industries & emerging geographies allows our clients to formulate their strategies in a much more informed way and entail parameters like Go-to-Market (GTM), product development, feasibility analysis, project scoping, market segmentation, competitive benchmarking, market sizing & forecasting, & trend analysis, among others, for 15 diverse industrial verticals.
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