Explore The Key Skills Of A Freelance Technical SEO Consultant

Learn about the key skills of a freelance technical SEO consultant, from site audits to speed optimization, and how they improve your website's search rankings.

Explore The Key Skills Of A Freelance Technical SEO Consultant

 

A well-optimized website is far more important for any competition in the digital marketing world concerned with ranking on search engines. It takes technical expertise in business, as opposed to mere content, to get ranked high by search engines. Hence, a freelance SEO expert is needed. A freelance technical SEO consultant has certain very important skills that ensure that a website is technically sound and optimized for search engines.

The most important skill a freelance technical SEO consultant brings is website audits. They carry out these comprehensive audits while identifying potential problem areas that hinder the performance of the website. This may include broken links, slow page load speeds, duplicate content, or structural issues. The freelance technical SEO expert here, then, will make sure the problems are solved for smooth sailing into search engines and towards the visitor's experience on the site.

On-page optimization is a notable skill. The technical SEO consultant optimizes the factors of the site that search engines look for when ranking pages. Those will include title tags, meta descriptions, header tags, and URL structure. Also, the whole site coding should be clean, and technical SEO check how well internal linking is done and look for crawlable URLs.

Mobile optimization is important in today's mobile-first world. Any freelance technical SEO consultant can ensure a mobile-friendly design so that it works well on all device sizes, optimizing for user experience and good ranking alike.

Speed optimization is yet another crucial skill. Page loading speed has a big impact on technical SEO ranking and user experience. A freelance SEO expert will take care of image compression, script optimization, and overall site structure to ensure fast loading times.

Conclusion

In conclusion, a freelance SEO expert is a great support for a company that seeks to have a breakthrough in their visibility. From performing audits to optimizing site speed and mobile performance, these experts know the nuts and bolts behind a technically sound website that ranks higher in the search results.

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