5 Tweaks To Astonish The Press With Your Press Releases

6 months ago 151


The first thing that you need to know about press release format is that they're not difficult. They just take a little bit of training and practice, which is why we've put together this guide on how to write a press release that will wow a reporter and get your news out there.

Begin With A Compelling Headline

Your headline should be a question.

A great example of this is an article in the New York Times about how to write headlines that get more clicks. They wrote, “Write a headline that piques readers’ interest by showing them what they want to know before they even read the article itself — and then give it all away in the first sentence or two." They also said “it's important not to make your subject so obvious that it feels like you're pushing something on them rather than letting them discover it on their own."

So what does this mean for us? It means that you need to make sure your headline is short, snappy and interesting! It should also be relevant to the story being told or else no one will click on it at all!

Include The Five Ws And H In The First Paragraph

The first paragraph of your press release template should include the "Five Ws and H", which are:

  • Who? - This should be the name of the person or company you're writing about.

  • What? - What is it you're writing about?

  • When? - When did this happen? How long ago was that?

  • Where? - Where does this event take place (or where would it take place if it were real)? If a story happens at a location, describe where exactly that location is located in relation to your readers' homes or offices. Also include any specific details about how far away from each other they are and how much time there would be between their closest locations if they were to walk together from one spot to another.* Why? In addition to answering these questions above, explain why these facts matter for your reader's understanding of what happened during those moments when so many people shared similar experiences together at once!

Write The Body Copy

The body copy of your news release example is the meaty stuff. It’s what readers will actually read, so you want it to be engaging and informative. To write in a professional tone, use active voice whenever possible (“The company announced its new product line” instead of “The company announced its products"). Avoid using passive voice and avoid using jargon, clichés, buzzwords and contractions (e.g., “the Company has developed new technology that will revolutionize...”).

Don't be afraid to use first person pronouns like "we" or "our," but make sure they're appropriate for each situation (e.g., if you're announcing an internal promotion at work then maybe don't call yourself our new Head Salesman).

Add Some Boilerplate Text

Boilerplate text is a set of boilerplate phrases that you can use to express the same ideas in different ways. The idea of boilerplate text is to make it easier for journalists and editors to understand your message, as well as save time by not having to write or edit every word on its own.

Boilerplate text is often used when writing media release example because it provides consistency with your other communications and makes sure everything flows smoothly together. It also helps make sure that each piece of content in your release aligns with one another—which means that even if someone doesn't read everything perfectly straight through from start to finish (which happens), they'll still have enough information about what was said later down the line so they don't feel lost at any point during their reading experience

Close With Your Contact Information

The last thing you want is for your press release to go out with only a link to the company website, so be sure to include contact information.

If you have a website, include it in the first paragraph of your press release. You can also add this information at the end of your sample press release template if you don't have time now—just make sure it's still there when people read through all of their options for contacting you!

Knowing the press release format is important to get your message out.

The press release format is a crucial element in getting your message out. It’s important to know how the press release should be formatted, so that you can make sure it reaches the right people.

Here are some tips for writing effective press releases:

  • Know the format - Press releases are usually written in standard formats, such as A4 or US letter size paper (8½ x 11 inches). You can also choose between two types of layout – horizontal or vertical; if using an electronic file, ensure that all headers are in upper case letters and boldface typefaces are used throughout.

  • Make sure there's an opening paragraph - This is where you tell readers why they should care about what you're saying, who wrote it and when it was released (or will be released). It should be concise but not too brief; include any additional key points at this point as well.


We hope these tips help you to craft a compelling event press release template that will not only get you coverage, but also get the attention of editors and reporters. If you are looking for more inspiration on how to write a press release or need help with any other aspect of public relations, we’re here for you! Contact us today at (844) M-PRS-RELEASE or email [email protected]

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